Aotearoa, New Zealand offers a highly creative and open culture where curiosity, questioning the status quo, and supporting new ways of thinking are encouraged. Whether you are a creator, a collaborator, a ponderer or a tinkerer, Aotearoa, New Zealand offers you a place to explore your creative side, where anything is possible and where the pursuit of bold dreams can be realised.


The Aotearoa, New Zealand's creative sector is diverse and distributed across the country. The largest industries are graphic design and architecture, followed closely by film and digital media.

worldleading film sector

The Aotearoa, New Zealand film sector is globally recognised for innovation, creativity and skill. Our on-screen and off-screen talent, our production facilities, and our unique landscapes make an important contribution to Aotearoa, New Zealand's economy.

distinctly kiwi

New Zealanders are locally known as Kiwis, named after our flightless bird, rather than the kiwifruit. Kiwi creativity often has a sense of fun and frivolity, much like our sense of humour.

cultural design

It is common to see traditional Māori art using contemporary mediums, and distinct Māori influences can clearly be seen across all genres as diverse as film, sculpture, dance and performance and painting.

creative buildings

Look out for the Hundertwasser public toilets in Kawakawa, the Cardboard Cathedral in Christchurch, the Rongomaraeroa Te Marae in the Te Papa Museum or perhaps even stay a night in the Yellow Submarine tiny house in Marton.

collabnoration 3

Aotearoa, New Zealand’s creative industries - music, literature, visual arts, architecture and performing arts are central to our identity. The creativity seen in Aotearoa, New Zealand reflects a range of influences including indigenous Māori design, British and European immigrants who arrived after 1840 and Pacific and Asian immigrants who brought distinct new styles and influences to the art and creative communities.

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